Celebrating Freedom
and Black Culture
About us

The Juneteenth Foundation

Juneteenth Freedom Festival

The annual Freedom Festival is a weekend long celebration starting with the Freedom Reception and ending with the virtual music concert aimed to crown the celebration of Juneteenth.

Juneteenth Day Project

This is a national strategy to make Juneteenth a federally recognized holiday, which will be celebrated across the entire United States of America because we believe Juneteenth is an American holiday.

Corporate Engagement

Our target is to create an avenue for Fortune 500 brands to support the celebration of freedom and Black culture in America. It is an opportunity for these brands to think through effective ways they can create for a more inclusive and equitable work environment by the end of 2021.

Freedom Scholarship Awards

Scholarships are awarded to brilliant young Black students attending historically Black Colleges or Universities. Scholarships will be announced at the annual Freedom Reception organized during the week of Juneteenth. The goal is to make this a blueprint for Juneteenth celebration across America.

#JuneteenthDay Join the Juneteenth campaign

Slide CEO/Founder The Juneteenth Foundation Take Action Dear Fortune 500, LaQuan Austion Juneteenth, which is celebrated annually, is an important holiday in the African American community. The day has become the most prominent Emancipation Day holiday in the United States, and commemorates the moment when emancipation finally reached those in the deepest parts of the former Confederacy on June 19, 1865. It is a holiday meant for celebration, rather than mourning and remembrance.

Last year, for the first time, many companies publicly recognized Juneteenth. It was recognized as an opportunity to reflect on our country’s past and, more importantly, to consider how each one of us can continue to show up and band together to work toward a better future. Many companies used the holiday as a moment of self-reflection and posted on social media in support of Juneteenth. In 2021, we are asking that we all go a step further and consider how we can connect more deeply with each other and move forward to create permanent and lasting change.

As such, we ask that companies consider pledging to one (or all!) of the following:
  • Offer Juneteenth as a “Day of Advocacy and Involvement” and give your employees (and contractors) a paid day off so they can volunteer in their community.
  • Publicly and transparently share your organization’s diversity metrics, as well as outline plans to expand and develop your Diversity, Equality, and Inclusion initiatives.
  • Match employee donations to social justice organizations, civil rights organizations, or to historically Black colleges and universities.

    Juneteenth is not just a Black holiday; it is an American holiday. The day signals America finally realizing our founding principles of “liberty and justice for all”. Slavery is a dark stain on U.S. history, but Juneteenth is an example that America can move past the transgressions of history in pursuit of a freer society. These are difficult times, and we must find ways to embrace our differences, address underlying issues, and move forward as a country. Will you join us as a partner in helping commemorate and celebrate Black history and culture?